Impulsely Review – An Exceptional Scalable System for Internet Profits
Another thing you should do besides just creating and filling out your personal
impulsely review to the max, is creating a LinkedIn company page. This is a brand page,
more internet real estate that you control. You can list services you offer, you can
share updates on the company page, you can do a lot of things, similar to the
personal profile page.
If you have employees, it promotes your company if they have it in their profile. I
have outsourcers that do this sometimes, they put the company in their profile
and even if it might not attract a lot of views to the company page, it provides
internal linking power through the social network which makes the company page
a valuable piece of property that of course links back to the website and other
properties I choose.
If you generate a few followers on your LinkedIn company page it will also show
up on THEIR personal profiles under companies they follow. This is great organic
publicity for your business. Does it generate leads? Eh, maybe not, at least not
enough to be very measurable but you have to think of it as a tool that puts
together the pieces of the impulsely review that creates a masterpiece of your online brand
and company controlled properties. It does have value, it is an asset and it’s
something you want to do.For consultants, marketing agencies, web design companies and freelancers social
media seems like it is something we’re supposed to use to show a level of
competence to our clients. It seems silly when a marketing company or web
related agency has very little social media presence, doesn’t it? Isn’t that what
bothers us when positioning ourselves as experts in the space to potential clients?
There are many ways to use social media for any business and you want to make
sure that you’re able to use the right platforms, properly. The problem is, how
many business owners are on social media other than LinkedIn to really connect
with B2B businesses?
I’m not going to lie to you; I do not have much faith in using social media to drive
sales for our type of business. Facebook is great for most business to consumer
companies but can you really have a viral post or build a lot of engagement as a
web designer, or SEO company? I’m not saying it’s impossible, it just isn’t very
likely.
Twitter is a platform that is also almost useless as a form of generating goodimpulsely review . I know this is kind of shocking to hear, and probably the opposite of what
you always believed and maybe you think I’m crazy for saying any of this. I kind of
feel crazy for saying it but really it is the truth.
Now that I’ve shared my disdain for social media as a tool for lead generation
itself I’m going to tell you why you SHOULD use it as a tool for your business.
Facebook is great for lead nurturing and customer retention as well as network
wide support.
I know it doesn’t make sense on the surface saying facebook isn’t good for B2B
companies to generate leads but now I’m telling you it is great for lead nurturing.
There’s a difference between the two. When using facebook (not talking about
any paid options on facebook we’ll get to that later) you’re simply not going togenerate a lot of leads through the platform itself. However, your other lead
generation activities will ultimately lead to interested parties liking your facebook
page.
You should continue posting content and doing what you can to encourage
engagement on facebook so you can constantly be reaching those leads and
anybody else that may be interested in the content you’re putting out there.
When you have someone you talk to that becomes a qualified lead but they aren’t
quite ready to buy yet, you have to have a plan in place to continue staying in
front of their face. The whole concept of marketing to begin with is positioning
you in front of your target market. The concept of lead nurturing is to continue
putting yourself in front of qualified leads and bringing them from one step of the
sales process or sales funnel, into a further spot. You should be doing this through
follow up calls, staying in front of them through email marketing, being active on
facebook and setting up retargeting campaigns.
There’s been so many leads that I didn’t convert due to a lack of lead nurturing
plan and I could have easily done that and probably convert at least 20% of those
leads. That’s a lot of money I left on the table. Perhaps I made that mistake so you
won’t have to!
I assume you already have a facebook page for your business but if not, here is a
quick outline for what you should do, and you should do it if you’re not on there!
There are nearly a billion people on facebook daily. You have to be on there even
if you aren’t expecting to generate a lot of leads.
impulsely review to the max, is creating a LinkedIn company page. This is a brand page,
more internet real estate that you control. You can list services you offer, you can
share updates on the company page, you can do a lot of things, similar to the
personal profile page.
If you have employees, it promotes your company if they have it in their profile. I
have outsourcers that do this sometimes, they put the company in their profile
and even if it might not attract a lot of views to the company page, it provides
internal linking power through the social network which makes the company page
a valuable piece of property that of course links back to the website and other
properties I choose.
If you generate a few followers on your LinkedIn company page it will also show
up on THEIR personal profiles under companies they follow. This is great organic
publicity for your business. Does it generate leads? Eh, maybe not, at least not
enough to be very measurable but you have to think of it as a tool that puts
together the pieces of the impulsely review that creates a masterpiece of your online brand
and company controlled properties. It does have value, it is an asset and it’s
something you want to do.For consultants, marketing agencies, web design companies and freelancers social
media seems like it is something we’re supposed to use to show a level of
competence to our clients. It seems silly when a marketing company or web
related agency has very little social media presence, doesn’t it? Isn’t that what
bothers us when positioning ourselves as experts in the space to potential clients?
There are many ways to use social media for any business and you want to make
sure that you’re able to use the right platforms, properly. The problem is, how
many business owners are on social media other than LinkedIn to really connect
with B2B businesses?
I’m not going to lie to you; I do not have much faith in using social media to drive
sales for our type of business. Facebook is great for most business to consumer
companies but can you really have a viral post or build a lot of engagement as a
web designer, or SEO company? I’m not saying it’s impossible, it just isn’t very
likely.
Twitter is a platform that is also almost useless as a form of generating goodimpulsely review . I know this is kind of shocking to hear, and probably the opposite of what
you always believed and maybe you think I’m crazy for saying any of this. I kind of
feel crazy for saying it but really it is the truth.
Now that I’ve shared my disdain for social media as a tool for lead generation
itself I’m going to tell you why you SHOULD use it as a tool for your business.
Facebook is great for lead nurturing and customer retention as well as network
wide support.
I know it doesn’t make sense on the surface saying facebook isn’t good for B2B
companies to generate leads but now I’m telling you it is great for lead nurturing.
There’s a difference between the two. When using facebook (not talking about
any paid options on facebook we’ll get to that later) you’re simply not going togenerate a lot of leads through the platform itself. However, your other lead
generation activities will ultimately lead to interested parties liking your facebook
page.
You should continue posting content and doing what you can to encourage
engagement on facebook so you can constantly be reaching those leads and
anybody else that may be interested in the content you’re putting out there.
When you have someone you talk to that becomes a qualified lead but they aren’t
quite ready to buy yet, you have to have a plan in place to continue staying in
front of their face. The whole concept of marketing to begin with is positioning
you in front of your target market. The concept of lead nurturing is to continue
putting yourself in front of qualified leads and bringing them from one step of the
sales process or sales funnel, into a further spot. You should be doing this through
follow up calls, staying in front of them through email marketing, being active on
facebook and setting up retargeting campaigns.
There’s been so many leads that I didn’t convert due to a lack of lead nurturing
plan and I could have easily done that and probably convert at least 20% of those
leads. That’s a lot of money I left on the table. Perhaps I made that mistake so you
won’t have to!
I assume you already have a facebook page for your business but if not, here is a
quick outline for what you should do, and you should do it if you’re not on there!
There are nearly a billion people on facebook daily. You have to be on there even
if you aren’t expecting to generate a lot of leads.
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