SpeakEz Review – Convert your visitors with
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Official site:
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The best metrics in my speakez review to grade, or score a lead is within your email
marketing, or auto responder series. You can score leads based on whether theyopen the email or not, whether they click the link or not, and whether they take
the intended action that you expected them to take. Usually what I will do is have
an email with valuable content inside, with a link to more content or a download
like a PDF eBook, white paper, or some other form of gated content and if they
convert from just a click in the email, to someone who downloaded whatever it
was that I wanted them to, that usually is a signal that the person could be a good
lead. At the very least, it separates worthless prospects from those that are
interested and may have intent to buy.
To REALLY have a proper lead scoring method in place, it is difficult to assign a
score just based on whether they click on a link or download something. The best
way to find out is by talking to them. What I usually do is separate my scoring by
leads, and by prospects.
Prospects are scored via email marketing, and ones I’ve never talked to. They
start off with no grade. If they open emails a lot, then I’ll give them a d or d+. If
they click on links every now and then I might give them a c or c+. If they click
links regularly they may be a b-. If they click links regularly AND download some
content that was gated by a form then they can be a b+ or an A.
C’s or better end up graduating into my lead list, but they start off in the lead list
without a grade. The grading system is different; instead of A-F they get assigned
a number, 1-10. The number that they get assigned depends on whether they are
the owner or decision maker, the time frame they intend to buy, do they have the
budget necessary, did they ask for a proposal, how many form submissions did
they make. Obviously the higher the grade, the higher priority it is for you to talk
to that lead.
Which would you grade higher; an owner of a speakez reviewcompany or the
secretary of the same company that expressed interest on behalf of the owner?
Would you prefer the sole owner of the company or have to deal with one of the
partners in a company who has to run decisions through the other partner or
partners? The company that can afford your services or the company that really
wants it but probably won’t buy unless you give a discount? Someone who needsyour service within weeks or someone who is planning on starting something in
the next 6 months? These are all things that should factor into your own lead
scoring.
Major companies will use advanced tools for lead scoring, some which cost way
more than even I would ever want to spend on such a system. For you though,
your lead scoring could essentially be done through your auto responder or email
marketing platform as well as your speakez review . You don’t need to have a million dollar
budget to implement this, you can use some existing cheap tools to automate
your lead scoring like I suggested with MailChimp and list segmenting and the use
of any CRM tool out there. You can even use excel if you want.
marketing, or auto responder series. You can score leads based on whether theyopen the email or not, whether they click the link or not, and whether they take
the intended action that you expected them to take. Usually what I will do is have
an email with valuable content inside, with a link to more content or a download
like a PDF eBook, white paper, or some other form of gated content and if they
convert from just a click in the email, to someone who downloaded whatever it
was that I wanted them to, that usually is a signal that the person could be a good
lead. At the very least, it separates worthless prospects from those that are
interested and may have intent to buy.
To REALLY have a proper lead scoring method in place, it is difficult to assign a
score just based on whether they click on a link or download something. The best
way to find out is by talking to them. What I usually do is separate my scoring by
leads, and by prospects.
Prospects are scored via email marketing, and ones I’ve never talked to. They
start off with no grade. If they open emails a lot, then I’ll give them a d or d+. If
they click on links every now and then I might give them a c or c+. If they click
links regularly they may be a b-. If they click links regularly AND download some
content that was gated by a form then they can be a b+ or an A.
C’s or better end up graduating into my lead list, but they start off in the lead list
without a grade. The grading system is different; instead of A-F they get assigned
a number, 1-10. The number that they get assigned depends on whether they are
the owner or decision maker, the time frame they intend to buy, do they have the
budget necessary, did they ask for a proposal, how many form submissions did
they make. Obviously the higher the grade, the higher priority it is for you to talk
to that lead.
Which would you grade higher; an owner of a speakez reviewcompany or the
secretary of the same company that expressed interest on behalf of the owner?
Would you prefer the sole owner of the company or have to deal with one of the
partners in a company who has to run decisions through the other partner or
partners? The company that can afford your services or the company that really
wants it but probably won’t buy unless you give a discount? Someone who needsyour service within weeks or someone who is planning on starting something in
the next 6 months? These are all things that should factor into your own lead
scoring.
Major companies will use advanced tools for lead scoring, some which cost way
more than even I would ever want to spend on such a system. For you though,
your lead scoring could essentially be done through your auto responder or email
marketing platform as well as your speakez review . You don’t need to have a million dollar
budget to implement this, you can use some existing cheap tools to automate
your lead scoring like I suggested with MailChimp and list segmenting and the use
of any CRM tool out there. You can even use excel if you want.
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