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Before you start pinning all your posts on Pinterest it’s important to
understand what the site is all about.
Pinterest allows members to save things they find online (pins) and organize
those pins into “boards” any way they want. The goal is to help wp fotopress
better organize the things they like, want to buy, want to try, want to learn,
etc.
Long before the internet, home decorators used to tell clients to clip images
of things they liked in magazines and save them in a folder or notebook to
refer to while decorating their homes. Pinterest is the techie approach to
doing the same thing but not just for home decorating.
It’s the web’s answer to information overload.
You can use it to save craft instructions, cleaning instructions, patio ideas,
parenting tips, and recipes – and that’s just to get started. Instead of
wondering which link in your list of browser bookmarks held that one idea
for turning a garbage pail into a cool night stand you can refer to the board
you’ve built called Crafts to Try, quickly find the project image and click over
to the page on the web that held the instructions.
Here are some definitions you should understand before getting
active on Pinterest:
Board – a member’s collection of pins about a single topic
Category Feed – a list of all the pins added to a category
Everything Feed – a list of all the pins on Pinterest
Follower – someone on Pinterest who has signed up to see pins to one or
more of your boards in their own Home Feed
Following – people and boards belonging to others that you want to show up
in your Home Feed
Group Boards – boards with more than one contributor where contributors
are added by invitation from the board administrator(s)
Home Feed – a list of all the pins added by you and the people/boards you’re
following Pin – an image from a page on the web or uploaded directly to Pinterest and
stored in a board
Repin – pinning something already on Pinterest to a new board Before you start launching into Pinterest for traffic there are a few things
you should do to get your site Pinterest ready.
Image Pin It Button
your images to Pinterest for you.
If you have a WordPress site you can install the jQuery Pin It Button for
Images plug-in. Once installed, you’ll find a settings screen in your
WordPress dashboard under Settings in the sidebar. These are the settings I
use Once the plug-in is installed, your site visitors will see a Pin It button on top
of your images when they hover over them. This encourages your visitors to
pin your images and lets them know you’re okay with them doing so.
If you’re not using WordPress you can follow Pinterest’s developers’ The All Important Image
Because Pinterest is based around collections of images, the images you add
to your site are a critical part of the equation. You want your images to be
as “Pinterest-worthy” as you can manage.
Images that are attractive, tell a story, or give information are more likely to
be pinned to boards than plain, boring, or uninformative images.
Remember that the job of your image on Pinterest is to get someone to click
over from Pinterest TO YOUR SITE. If the image is nice and someone pins it
to their board because it’s pretty, cool, or interesting, that’s helpful but it’s
only if someone follows that image to your site that you’ll truly benefit.
So how do you get that done with an image?
This is where creativity and testing are required on your part. Here are
some things to keep in mind for creating images that can drive traffic:
• Use color to draw attention to your image – remember that it will
be nestled in amongst all the other images on Pinterest. You don’t
want it to be obnoxious but you do want to make sure it stands out
in some way.
• Add teaser text over an interesting image. Instead of just showing
a picture of a vacuum cleaner put text around the image or across
the image that says something like “5 Reasons this is the Only
Vacuum You Will Ever Need”. Make sure the content in the post
delivers on any title you put in your image.
• Take some time to study Pinterest boards related to your niche.
What’s being pinned? What are other bloggers doing with their
images to make them stand out?
Instead of putting just one picture in your image make a collage of
images related to your post.
• Make your images different sizes other than square. This page on
Pinterest will show you how different image sizes show up on the
site: http://www.pinterest.com/DesignerRRusso/best-image-sizesfor-social-media-design/. Another great image size resource is:
• Use interesting print borders around your images.
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