One Stop SEO Review – Formidable
SEO Machine for Newbies
Official site: https://goo.gl/UqRCB8
The importance of knowing your perfect prospect…
Earlier, you were introduced to a couple of old-style advertising
resources that highlighted both the theory and the practicalities of
advertising offline in the past.
What we are now going to do is move this on a stage by looking at
resources that are more focused on online advertising before
demonstrating how you use your research results to create highly
effective sales copy.
To do this, I’m going to imagine that as your first assignment or
commission, you’ve been asked to write a sales page for a digital
information product focused on the (presently booming) acai berry
weight loss market. This happens to be a product that someone else
has created in this one stop seo review case but the principles of research and
writing would be exactly the same if it was your own product.
Having an example to use when demonstrating how to research your
market properly is extremely important because when you create sales
copy, you always do so with a very specific project and objective at the
forefront of your mind.
When you write sales copy, your sales page must be designed to appeal
or ‘talk’ to the kind of people who are most likely to buy the product for
which you are writing the copy.
To take this one stage further still, many professional copywriters
recommend that you should research your market until you have a very
clear idea of exactly who the person is that is most likely to buy the
product.
Once you have done so, you then produce your own ‘identikit’ picture of
the ideal individual customer for that product.
By having a clear picture of your ideal prospect, it becomes much easier
to write effective copy with this single individual firmly fixed in your
mind’s eye rather than trying to write in a way that appeals to the
faceless, amorphous mass that is ‘the market’.
Isolating one individual ‘perfect prospect’ usually works incredibly well
because as when you are speaking to another person face-to-face, it is
always easier to make what you’re saying a perfect match for the needs
of the individual than it is to say something that is 100% matched to
the requirements of a large group of individuals.
This is something that I always do and when I have my perfect prospect
in mind, I raise it another notch by searching for and printing out animage of someone who looks very close to being the ‘person’ I have
pictured in my mind. I then stick this as close to my monitor as possible
so that every time I sit down to work on the copy, I never forget this
person at whom every word I write will be aimed.
So, the first research step is to establish exactly what kind of person
makes up the target market for the one stop seo review for which you are writing
the copy.
The exact information that you need to create your perfect identikit
picture will vary from case to case and situation to situation, but the
following are some of the more obvious factors that you should consider
when establishing who your individual perfect prospect is:
Age:
Gender:
Family situation:
Income:
Location:
And any other interests.
You also need to establish whether there is any money being spent in
the market that you are writing your copy for. Even though this is the
kind of research that the product creator should have done well before
deciding whether it was worth making the product or not, it helps you
to establish how hard your copy is going to have to ‘work’ to generate
sales.
Although in the early days it is unlikely that you are going to be in a
position to do this, after you have established yourself as a recognized
copywriting expert, there may be situations where you turn down a
commission because your research indicates that there is no market for
the product in question. You might do this based on research into
whether there is any money in the market.
In my experience, it is far more profitable in the long run to be selective
about the work you do than it is to accept everything that comes across
your table, especially if instead of accepting a flat fee for your work,
you are being paid based on results (which is something I will return to
later).
By the time you are in a position to be selective, you will also have a
reputation to protect, so sometimes accepting an assignment for one stop seo review that is going to be very difficult to sell is not going to help your
business in the long term.
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