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How to Create Great Videos on a Budget
Apart from anything else, video makes you stand out as a serious and resourceful business. Anyone can create a website these days and anyone can certainly set up a Facebook Ad. Creating a video with impressive production values on the other hand puts you a cut above and makes you look much more professional. Thankfully, it’s possible to create adviser 2.0 review on a budget even if your name isn’t Stephen Spielberg There are multiple approaches you can take to making a video. The first and most common is simply to film yourself talking and to include some cutaways or still images to mix things up. These days you can record high quality on a lot of phones, so you may not even need any specialist equipment. Do think carefully about the way you arrange the backdrop though and the lighting you’re going to have set up. Being lit from the side is the most flattering and creates a professional looking contrast (this is called ‘Rembrandt’ lighting). Likewise, you can try adding your brand to the shot, or creating a background that looks very productive or that incorporates your niche/industry somehow. Write a script, speak slowly and film as many takes as you can. Now you should look at using software like Adobe Premier for the editing. This is a little expensive (about $60 a month) but worth it – of course you only need
to pay for as many months as you’re likely to use it and you can get impressive discounts if you use a student account. You also get the first month free if you only need to make a couple of videos. Now try to edit your video so it flows nicely and so you aren’t lingering on
one shot for too long. When transitioning between takes, always switch angle at the same time and try to pick off from the same timestamp. If you’re not doing that then it can look a little jarring (it’s called a ‘jump cut’) but you can lessen this by adding an animated transition of some sort. (Don’t use transitions unless you need them or it can look like you’re over
excited to be using editing software for the first time…) Add a logo to one corner of the screen, pay someone on Fiverr to make you a video opener and find some royalty free music you can use over your video quietly. Don’t be too ambitious to start with: it’s better to make a very short simple video and to labor over getting it perfect than it is to make something long and awkward. And anyway, people are statistically more likely to watch short adviser 2.0 review through to the end.
Making Videos Without a Camera
Not everyone will feel confident to go through this process however, especially if they don’t like their speaking voice or how they look on film. That’s completely fine – just don’t make the mistake of ignoring video as a result. You can actually make videos in a number of other ways you see that don’t have to involve you being in front of the camera. One simple example is to make a slideshow which you can do even in Excel by just saving as an *.mpg. It’s then no big deal to record your voice over the top using a voice recorder and Windows Movie Maker. Another option is to capture your screen and to talk over that footage. This is especially useful for tutorials on web design or programming. Alternatively, you can create a whiteboard animation (there’s a lot of software out there to do this for you) or even a stop motion animation. Any of these things will work as a great advert for your website that will attract lots of visitors when used with Facebook Ads or other types of social media. And if you post regularly to YouTube and find ways to ensure your video is entertaining, inspiring or informative, you’ll find this is also a great way to build a following and drive traffic – even if you’re not in front of the camera! So now you know how to dominate on social media, Facebook Ads,
Google, forums and video marketing. Combine these strategies and you’ll
be driving a steady stream of visitors to your site from a total of five
different sources. This will make your online business highly resilient while
at the same time ensuring exponential results as each of these ‘pillars’
helps to support the other.
If you’re not sure where to begin though, don’t worry. Just follow the steps
below to get that traffic flowing:
1. Add a logo and strong branding to your adviser 2.0 review . Now set up as many
social media accounts as you can and add that same branding to all
of those. Add links from your website to your social accounts and
you’ll hang onto your ‘one off’ visitors better.
2. Post content to your social media accounts. Make sure it’s always
valuable and entertaining. You can use tools like IFTTT and Buffer to
save a lot of time.
3. Gain more visitors to your website with CPA Facebook Ads if you
have the budget. Set it up so you are only charged for ‘likes’ and
target your audience carefully.
4. Spend some time building a following on relevant forums and
message boards.
5. Do some keyword research and then write around that subject. Write
high quality content for your site that offers something interesting and
that people in your niche will really want to click.6. Share the content you’ve created on social media and encourage
others to share it too. Likewise, share this content on forums where
you’ve built a following for yourself and try 9sharing to Reddit too.
7. Create some videos and use these to build a YouTube following, in
your advertising and on your own website.
It’s really rather simple but if you keep this up for a few months and you
manage to maintain quality and quantity consistently, you’ll see your traffic
start to really flow. Keep at it good luck!
Apart from anything else, video makes you stand out as a serious and resourceful business. Anyone can create a website these days and anyone can certainly set up a Facebook Ad. Creating a video with impressive production values on the other hand puts you a cut above and makes you look much more professional. Thankfully, it’s possible to create adviser 2.0 review on a budget even if your name isn’t Stephen Spielberg There are multiple approaches you can take to making a video. The first and most common is simply to film yourself talking and to include some cutaways or still images to mix things up. These days you can record high quality on a lot of phones, so you may not even need any specialist equipment. Do think carefully about the way you arrange the backdrop though and the lighting you’re going to have set up. Being lit from the side is the most flattering and creates a professional looking contrast (this is called ‘Rembrandt’ lighting). Likewise, you can try adding your brand to the shot, or creating a background that looks very productive or that incorporates your niche/industry somehow. Write a script, speak slowly and film as many takes as you can. Now you should look at using software like Adobe Premier for the editing. This is a little expensive (about $60 a month) but worth it – of course you only need
to pay for as many months as you’re likely to use it and you can get impressive discounts if you use a student account. You also get the first month free if you only need to make a couple of videos. Now try to edit your video so it flows nicely and so you aren’t lingering on
one shot for too long. When transitioning between takes, always switch angle at the same time and try to pick off from the same timestamp. If you’re not doing that then it can look a little jarring (it’s called a ‘jump cut’) but you can lessen this by adding an animated transition of some sort. (Don’t use transitions unless you need them or it can look like you’re over
excited to be using editing software for the first time…) Add a logo to one corner of the screen, pay someone on Fiverr to make you a video opener and find some royalty free music you can use over your video quietly. Don’t be too ambitious to start with: it’s better to make a very short simple video and to labor over getting it perfect than it is to make something long and awkward. And anyway, people are statistically more likely to watch short adviser 2.0 review through to the end.
Making Videos Without a Camera
Not everyone will feel confident to go through this process however, especially if they don’t like their speaking voice or how they look on film. That’s completely fine – just don’t make the mistake of ignoring video as a result. You can actually make videos in a number of other ways you see that don’t have to involve you being in front of the camera. One simple example is to make a slideshow which you can do even in Excel by just saving as an *.mpg. It’s then no big deal to record your voice over the top using a voice recorder and Windows Movie Maker. Another option is to capture your screen and to talk over that footage. This is especially useful for tutorials on web design or programming. Alternatively, you can create a whiteboard animation (there’s a lot of software out there to do this for you) or even a stop motion animation. Any of these things will work as a great advert for your website that will attract lots of visitors when used with Facebook Ads or other types of social media. And if you post regularly to YouTube and find ways to ensure your video is entertaining, inspiring or informative, you’ll find this is also a great way to build a following and drive traffic – even if you’re not in front of the camera! So now you know how to dominate on social media, Facebook Ads,
Google, forums and video marketing. Combine these strategies and you’ll
be driving a steady stream of visitors to your site from a total of five
different sources. This will make your online business highly resilient while
at the same time ensuring exponential results as each of these ‘pillars’
helps to support the other.
If you’re not sure where to begin though, don’t worry. Just follow the steps
below to get that traffic flowing:
1. Add a logo and strong branding to your adviser 2.0 review . Now set up as many
social media accounts as you can and add that same branding to all
of those. Add links from your website to your social accounts and
you’ll hang onto your ‘one off’ visitors better.
2. Post content to your social media accounts. Make sure it’s always
valuable and entertaining. You can use tools like IFTTT and Buffer to
save a lot of time.
3. Gain more visitors to your website with CPA Facebook Ads if you
have the budget. Set it up so you are only charged for ‘likes’ and
target your audience carefully.
4. Spend some time building a following on relevant forums and
message boards.
5. Do some keyword research and then write around that subject. Write
high quality content for your site that offers something interesting and
that people in your niche will really want to click.6. Share the content you’ve created on social media and encourage
others to share it too. Likewise, share this content on forums where
you’ve built a following for yourself and try 9sharing to Reddit too.
7. Create some videos and use these to build a YouTube following, in
your advertising and on your own website.
It’s really rather simple but if you keep this up for a few months and you
manage to maintain quality and quantity consistently, you’ll see your traffic
start to really flow. Keep at it good luck!
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